Here's What Social Media Marketers Aren't Telling You

I'm going to say it straight up: social media can be a double-edged sword for your long-term content goals. Sure, it's an incredible tool to build a community, share knowledge, offer value, and be entertained. 

But here's the catch: you're always at the mercy of the algorithm. This is especially true for travel content creators who invest so much time and energy in these platforms. While you should continue posting on social media, it's crucial to have a backup plan for your content. 

Why You Shouldn’t Rely Solely on Social Media

Social media platforms are notorious for constantly changing their algorithms, leaving you scrambling to adapt your content strategy. What worked yesterday may not work today, and who knows what will work tomorrow? When you heavily rely on social media to connect with your audience, these changes can derail your long-term goals. Social media is a great tool. But it shouldn’t be the only part of your marketing strategy to catch brands attention. 

Diversify Your Content Arsenal

To reduce risks of losing your content, it's essential to have a backup plan. Let's explore some strategies to make your content truly your own.

Build a Newsletter

One way to make your content your own is by creating a newsletter. This allows you to directly communicate with your community, regardless of algorithm changes. It’s in a newsletter that you can offer content exclusive to your subscribers, feature brand deals, and provide personal updates. 

Build a Website

Building a strong website is another valuable step to owning your content. It provides you with a central hub where your audience can always find you. It’s the perfect place to lead your social media followers to learn more about you and your brand. 

Host Events

If meet-ups are more your style, hosting virtual events, such as webinars or Q&A sessions, offer an interactive and personal touch that social media often lacks. During these sessions your audience can build know, like, and trust. 

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Let's face it—we can never be sure when a platform will change or disappear entirely. By sharing your content primarily on platforms you actually own, you'll worry less about keeping up with changing algorithms and focus more on creating content your audience will love.

Social media is undoubtedly a powerful tool for travel content creators, but it comes with its fair share of challenges. While you should continue leveraging these platforms to build your community, it's crucial to have a backup plan. 

By diversifying your content arsenal and focusing on platforms you own, you'll be better prepared for the uncertainties that lie ahead. Remember, the key is to create content that resonates with your audience, regardless of the algorithm. So, let's take control of our content and make our mark in this dynamic digital world! 

If you need help getting started, grab my free newsletter template made just for creators, like you.